On SUCCESS Line this week, you might hear a new dialect. An entrepreneur from Ireland with a Ph.D. in neuroscience and psychology, Conor, joins me for a chat.
As a writer, he has been releasing free content online, but he’s becoming increasingly frustrated by his low readership. But he doesn’t know how to break through the over-saturated media landscape and gain a more consistent readership and prominence for his articles.
It’s easy to say, “There’s too much competition, and no one will pay attention to me,” or “I don’t have a large enough following to be taken seriously.” It’s just a way to get out of doing the work to find out if those statements are true.
Naturally, the media is overflowing with information.
However, there is a severe dearth of quality content to choose from. Do not let yourself off the hook with flimsy excuses, because I am here to hold you accountable. It’s part of your art to market yourself. Regardless of what your art is, you must be willing to go out and tell people that your art exists.
Read on for my top three tips on how to get featured in the media if you’re not sure where to start!
The Media Is In The Business Of Grabbing Attention.
Attention is the goal of the media. This means that you must align your skillsets, ideas, and content with what is most likely to get people’s attention.
Consider connecting your expertise with current events in the news cycle or with a topic you know your audience is interested in.
Want to be published in an industry publication? Make sure your pitch is tailored to the publication’s target market! Most media outlets are in desperate need of new content, but it must be clickable.
However, this does not mean that accuracy is not important. To get your content published in the media, attention is the most important factor to consider.
There’s a Greater Need For You In The Media Than There Is For Them.
Yes, this is true. Every month, week, day, hour, and even minute, media outlets must create new content. Their platforms are in desperate need of qualified, credible experts who can contribute to them.
And even if you feel like you’re the only creator among a sea of others, keep in mind that these outlets need you and your skills.
If you want to stand out from the crowd, think about how you can establish yourself as a credible expert.
If you can increase the number of people who visit their website, you will become a vital part of their operation.
Relationships Are The Lifeblood Of The Media Industry.
It’s all about relationships in the media, as it is in everything else. As for building a relationship, the best time is before you need one. Before you ask someone for help, think about what you can offer or how you can be of service.
If you’d like to build a relationship with someone, offer to help them without any conditions. When you need help, these people (now likely friends) will be delighted to lend their assistance, expertise, and connections if you do this enough and authentically.
Be of service first, whether it’s editing, social media strategy, or taking pictures. As an entrepreneur, relationships are crucial, and this is especially true when it comes to getting your work in the media.